eCommerce Web Design
Blinghealed Website Design Case Study
Goals
- Set up a responsive ecommerce store for her handmade swarovski eyewear
- We created a new landing page, paid media, retargeting and email marketing campaigns.
- The result: 43% conversion rate for nurtured leads
THE CHALLENGE
Being a one product line store, Lady Janu has challenges wrapping her head around making the store to look premium, at the same time how to create collections around it and best way to present it to her clientele
Weak Conversion Funnel
Xerox’s website was a company site with very few critical touchpoints to influence customers’ decisions.
Poor Lead Capturing Strategy
Xerox didn’t send leads directly to the sales force tasked with redistributing to their resellers.
Mistargeted Digital Campaign
The Xerox website and digital marketing efforts didn’t support their digital strategy and were ultimately unsuccessful in securing leads.
THE SOLUTION
We improved customer engagement & conversions through:
digital campaigns & custom landing page design.
digital campaigns & custom landing page design.
Some of our deliverables included:
-
Audience Reach:
We built the Google Search and Display Ads campaign targeting category and branded keywords. -
Retargeting
We built the Google Search and Display Ads campaign targeting category and branded keywords. -
Landing Page:
We built the Google Search and Display Ads campaign targeting category and branded keywords. -
Nurturing:
We built the Google Search and Display Ads campaign targeting category and branded keywords.
The Results
Shortly after launch, we:
Increased overall traffic by
19%
Gainning visiblty with unpaid, organic visitors
Increased overall traffic by
41%
Gainning visiblty with unpaid, organic visitors
Increased overall traffic by
41%
Gainning visiblty with unpaid, organic visitors
Compare Here
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